Gaya APA

Perreault, W, D., Jr., E, J, M. (2002). Basic Marketing: A global managerial approach (Ed. 14). New York: McGraw-Hill.

Gaya MLA

Perreault, William, D.., Jr., E., Jerome, McCarthy. "Basic Marketing: A global managerial approach". Ed. 14 New York: McGraw-Hill, 2002. Text.